In this digital era, having a strong online presence is vital for any kind of brand. It provides owners with an opportunity to stand out from competitors, gain more customers, and grow their local business.
But, how do you make sure that past, current, and potential customers can find you online?
The answer is simple: digital marketing tools.
Whether it’s for an e-commerce platform, a social media page, or your main website, your business can greatly benefit from a combination of these tools.
Here’s what you need to know about choosing the right online marketing tools for your local business and how to optimize them.
Why You Need an Online Presence
Your online presence is an extension of your business and usually your customer’s first point of contact. If your customers don’t see you online, you could miss out on the opportunity to raise brand awareness and increase your customer base.
Below are some reasons why your local business needs to establish its online presence:
Provides Access to Your Products or Services
Letting the world know what your local business offers has never been easier, especially since the internet never sleeps. Various online platforms can effectively showcase your products or services 24/7.
With a few clicks, customers can research and learn more about your brand (even outside business hours). They can also check reviews or testimonials from your website to get an idea of the customer service you provide.
Builds Relationships With Current and Potential Customers
Social media can help you build and strengthen relationships with customers. It is one of the simplest yet most effective ways to increase your brand’s following and customer loyalty.
Your social media posts represent your brand’s voice, making your business more human and relatable. It allows current and potential customers to interact with you on a more personal level.
Communicating with your target audience is an important aspect of your marketing efforts.
When you take advantage of social media, your business can get to know your market better, giving you insights on pain points you may be able to address.
Additionally, engaging with them is beneficial in gaining their trust and loyalty.
Related: How Can Social Media Be Used As a Reliable Marketing Tool
Helps Market Your Brand
Your website and social media pages are excellent online marketing tools. They are an effective method of providing information about your business to thousands of people.
There are different online platforms that can help with brand awareness and recall.
For example, the “shareability” of social media makes it easy for customers to spread the word about your business.
Your digital marketing efforts also allow you to market your business in innovative, creative, and cost-effective ways. This can ultimately have a huge influence on your market’s purchasing decisions.
Online Marketing Tools To Use For the Best Results
If you’re looking to give your local business a competitive edge, you need access to the right digital marketing tools.
When utilized properly, these six tools will support your marketing strategy to help you achieve the best results:
Google Analytics
Google Analytics is one of the most popular digital marketing tools. It allows you to see where your traffic comes from, track visitor actions, and analyze customer data. This powerful analytics tool is simple to use and highly customizable.
HubSpot
HubSpot is an all-in-one online marketing software that can help improve all areas of your business. It gives you access to different tools for sales, marketing, and customer service. HubSpot provides you with everything you need to increase your conversion rates and grow your business.
Hootsuite
Hootsuite is a social media marketing tool that lets you plan and schedule your social media posts. With this tool, you can post at any time on a 24/7 cycle to reach global audiences. You can also integrate and manage more than 30 social media platforms on Hootsuite’s dashboard.
MailChimp
MailChimp is a popular email marketing tool that offers several automation features. They include email templates, website traffic tracking, drip campaign design, and widespread software integrations.
BuzzSumo
BuzzSumo is a great tool for businesses that want to learn more about their audience and competitors. This tool will let you know what type of content performs best with your market and search engines. With BuzzSumo, you can reach your target demographic more effectively.
Trello
Trello is an online marketing tool that helps you organize and manage projects. It features a content brainstorming and calendar service, enabling you to create and share across different individuals and teams for seamless collaboration.
How To Optimize Your Website and Content
Your website provides your audience with essential information on your business while reinforcing your online presence. One of the best ways to maximize it is by optimizing your website.
Website optimization includes the use of tools and strategies to improve your site’s functionality. This will help you drive more traffic, attract customers, encourage engagement, increase conversion, and grow revenue.
First, your website should have a mobile-friendly design. Having a responsive web design ensures that your website can adjust to fit any device’s screen size. Customers should easily read, understand, and navigate your website even on the smallest screen available.
Page speed is another way to deliver an optimized site experience to your customers. You want your website to load fast so that potential customers will not click away and leave your page.
Aside from improving your website performance, you also need to optimize its content and make it relevant for your target audience.
Below are some ways to do it:
● Your website page should contain updated information relevant to your customers’ needs. Blog posts and frequently asked questions (FAQs) are examples of helpful content for your website visitors.
● Aim for strategic, keyword-driven content to generate more traffic towards your website and to boost your search rankings.
● Optimizing your website for local search will make it easier for potential customers to find you. You can create a page and promote your business on platforms, like Google+, Yelp, Facebook, or LinkedIn.
Tips and Tricks for Using Social Media Marketing Effectively
Now that you know the right online marketing tools to use for your business, here are ways to boost your social media marketing efforts:
● Identify your audience for each social media platform and create a specific strategy accordingly.
● Be consistent with your schedule when you post content.
● Tailor your message based on your platform’s demographic and psychographic.
● Aside from posting high-quality and relevant content, make sure that you are regularly engaging with your audience.
● Stay updated and keep an eye on emerging trends in every platform.
● Keep tracking, measuring, and analyzing your social media marketing metrics.
With the help of these tools and strategies, you can make the most of your online marketing efforts and achieve your business goals.
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Infintech Designs is a digital marketing agency that specializes in helping small and medium-sized businesses succeed online.
Located in New Orleans, Louisiana, we understand the importance of making sure your business gets seen by customers searching for you on Google or other search engines—and this can be done through an effective web design strategy and clever use of ads.
We want to help make it easier for people like yourself with limited resources to get started!
Contact us today to know more!
